You’ve built a website – great! Now the big question is: how do you get people to actually visit it? Don’t worry, you don’t need to be a marketing expert or spend a fortune on ads. Here’s a simple, no-nonsense guide to promoting your site so it gets noticed.
But first, does it tick all the boxes - tap here for the website checklist
Use Google Search Console
Google Search Console is a free tool from Google that shows you how your website appears in search results. You can see which websites link to yours, which search terms people are using to find you, and if there are any technical issues to fix. If you haven’t set it up yet, it’s worth doing – it’s like having a health check for your website.
Share on Social Media
Love it or hate it, social media can be a powerful way to get your website in front of people. Share your updates, blog posts, products, or services on platforms where your audience hangs out – whether that’s Facebook, Instagram, LinkedIn, or even TikTok. Keep it consistent and engaging, and don’t be afraid to show a bit of personality.
Write Content People Are Searching For
If you create content that answers the questions your audience is typing into Google, you’ll have a much better chance of showing up in search results. Think about what your customers ask you most often, and turn those answers into blog posts, guides, or videos. The more useful your content, the more likely people will visit and share it.
Get Backlinks (the Right Way)
A backlink is simply a link from another website to yours. They’re valuable because they can help improve your ranking in search engines and bring in new visitors. But here’s the catch: never buy backlinks – it’s a common scam and can harm your site in the long run.
Instead, earn backlinks naturally by:
- Writing guest blog posts on other websites
- Creating content so useful that others want to share it
- Getting mentioned in local news, directories, or industry sites
Keep It Useful
At the end of the day, the best way to promote your website is to make it worth visiting. Share helpful tips, useful resources, and interesting updates that your audience will care about. If you focus on giving value, the visits (and shares) will follow.
