How to write a blog post

How to write a blog postIf you’re new to writing blog posts, it can seem daunting at first, wondering where to start. Here are some tips to make it simple.


Why are you writing this post? You might like writing for the sheer enjoyment out of it, that’s great! But have an agenda! Who do you want to read this blog post? Do you want to sell something specific? Do you just want your site to list more highly? In which case that’s building authority which is great, so try and answer the questions your customers commonly have. Use the questions above as a guide to writing your blog post.

Write at least 500 words around your subject, so Google has something to sink its teeth into. 

Have an enticing image

Find a god image that illustrates your article, make it fun and interesting. Make sure you have permission to use the image.

Use an 

For images sizes that work for social media: Social media cheat sheet

Some other useful articles on images:

How to optimise images for your website

Stock photography on websites and when to use them

Write catchy headings

Break it into subjects. You’ll probably have a whole bunch of things you’ll want to cover and they may all come into your head at once. You might find jotting these down on paper or on a word processing program like Google docs easier. Once they’re in front of you then it’s easier to write notes underneath and tidy them up later into readable paragraphs. You can then change around the order of the headed paragraphs so that the whole blog post flows when read. Here’s a helpful article about how to use headings: Headings, and why they're important for your readers and Google. Remember to make these headings explanatory so people can skip to the bit they want to read and it gives readers an idea of what to expect as they read. User experience is a Google ranking factor, so the easier you make your article to read, the better it will do in the search results. 

Calls to action 

Ensure there are links within your post to gather enquiries or sell products. These can be a link to a contact form, phone number or product page. Here’s how to add links within text for WordPress sites here in our WordPress SEO content guide

Write a conclusion at the end

Remind people at the end of the key points about the post, you can header this section conclusion or give it a more catchy title than that. 

Who, what why and how

So remember who you’re writing for and why. Make it really clear and don’t forget to add links to pages on your site you want to promote. Ladtly make the heading catchy so people will want to read it.