When people think about selling online, physical products usually come to mind—but digital experiences are booming too. One of the most popular digital offerings? Tickets to online events.
Whether you’re running a workshop, webinar, quiz night, or networking event, selling tickets online lets you manage attendance, collect payments, and reach a wider audience without needing a physical venue.
Types of Online Events You Can Monetise
During the pandemic, many of us took part in virtual events—everything from Zoom quizzes to yoga classes. Now, even as in-person events return, online events remain popular due to their convenience and low overhead.
You can sell tickets to:
- Online classes and tutorials (art, cooking, fitness)
- Webinars and panel talks
- Networking or mastermind groups
- Virtual conferences or summits
- Comedy nights or quiz shows
- Guided tours or experiences
- Fundraising events or auctions
If your event offers value, whether it's educational, entertaining, or community-focused—people will pay to attend.
How to Sell Tickets to Online Events
There are two main ways to sell tickets for online events:
1. Use a Third-Party Platform
Platforms like Eventbrite or Fatsoma are popular options that make it easy to list your event, sell tickets, and collect payments.
Pros:
- Fast to set up
- Trusted by users
- Handles ticketing, payment, and attendee management
Cons:
- They take a cut of your ticket sales
- Less control over branding and data
- Limited SEO benefit for your own website
If you’re using Zoom, their paid plans also offer the ability to sell access to events through their built-in ticketing system. This is ideal if you’re already using Zoom for delivery and want a simple, all-in-one option.
2. Use Your Own Website (Recommended for Growing Businesses)
If you have a WordPress website, you can take more control and potentially save on fees by using an event ticketing plugin. This allows you to:
- Sell tickets directly from your site
- Accept payments via Stripe, PayPal, or other gateways
- Limit numbers for interactive sessions
- Automate confirmations and reminders
- Own your attendee data for future marketing
Some popular WordPress plugins include:
- The Events Calendar + Event Tickets (used by many of our clients)
- Amelia
- WP Event Manager
- EventON
This approach gives you full branding control and integrates directly with your marketing tools like email newsletters and analytics.
Real Example: Great British Pub Crawl
We recently built a website for greatbritishpubcrawl.co.uk, which offers guided pub crawls across the UK. They use a WordPress events plugin to manage event listings, control ticket numbers, and take payments securely—all from their own site.
This setup allows them to grow their brand, build customer loyalty, and manage bookings with ease.
Tips for Selling Event Tickets Successfully
- Add urgency with limited places or early bird pricing
- Connect to your calendar (like Google Calendar or iCal)
- Send reminders before the event
- Follow up after the event for feedback or upsells
- Promote on social media and link back to your event page
If you’re running online events—even small ones—selling tickets through your own website gives you more control, credibility, and long-term value than relying solely on third-party platforms.
At Polyspiral, we specialise in building WordPress websites that make event ticketing easy, cost-effective, and fully tailored to your business. If you’d like help setting up ticket sales for your online or in-person events, get in touch with us
