Working with you, with Google
We guide you to write the best content for your website, or we can write the content for you.
What we provide
Humanly readable URLS
If your website page makes sense to you then it makes sense to Google. This isn’t as important as the content of your site and backlinks, but it does help to have a web page say /my-page-about-dogs rather than /page?123. So if you look at your browser address on any page it should say something that follows a pattern like: https://www.polyspiral.com/logo-website-design-suffolk/website-blog. You guessed it all our sites have human readable URLS as standard.
Or alternative text or alt text is what you need to put in when you upload images to your website. You need alt text in images for partially sighted people to read your website, they are descriptions of your photos and this helps Google list your images. If we enter your content and images we make sure to add these and encourage you to do so.
What do we do to help you on the most popular search engine?
We set up all of our websites in Google Analytics
Google analytics allows you see who's visiting your site, from where and when. It’s one of the best ways to track ad campaigns and see which of you pages are performing the best and adjust your website content to maximise effect. We set this up on your site and give you full access.
Google Search Console
Like Google Analytics, we set up Google Search Console and give you full access. Google Search Console allows you to check what keywords people are using to find your site in Google, and helps you to find crawl errors, security issues and much more.
We also submit a sitemap.xml to Google Webmaster Tools to make sure Google crawls all the pages on your website
All our websites come with an SSL certificate
An SSL certificate encrypts content data sent from the user to the website, so if you’re filling out a website form that data can’t be intercepted in between.
What has this got to do with your Google listings? Well Google is now listing websites with SSL certificates higher than those without. And soon website browsers will be putting up security warnings if a website hasn’t got a certificate, rather like this:
All the websites we build and host come with an SSL certificate as standard.
All our websites are built so they are easy to use on mobile devices. This means buttons are bigger for tapping (rather than clicking via a mouse) and no scrolling from right to left to see the whole page, or text so small you need a magnifying glass to read it the information
It’s not just important to have a mobile friendly website because 80%+ people browse the internet on their smartphones and tablets. Google have for a while now penalised websites which are not mobile friendly. You can check if your website is mobile friendly here: https://search.google.com/test/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect.
That lesser known search engine you think you never use (unless you have a Windows smartphone). Well if you use Yahoo or Windows 10 chances are you’re using Bing. A number of other apps and websites use Bing for their search engine too.
So we set up your website and sitemap.xml in Bing Webmaster Tools so that Bing crawls all the pages on your website.
We Install the Yoast plugin and activate Sitemaps, fill in your company name and address and any other contact details. We also install a plugin that adds Structured data. This means your website gets properly listed and understood by Google and Bing.
We create a sitemap.xml to be submitted to Google Webmaster Tools. We set up structured data on our Drupal websites to ensure your website is understood and listed properly in Bing and Google
And last of all when your website has gone live we tell the world about and continue to be there and support you for the lifetime of your website.
What you can do
In order to make the most of your website, and to ensure it continues to appear as highly as possible in Google and Bing, you need to be updating your website on a regular basis, here's why. If you're having trouble finding the time to fit promoting your website in, you made need help here.