Facebook, Twitter, LinkedIn and Instagram are all great ways to signpost people to your business online. So, some might ask, ‘what’s the point of having a website if you're on social media?’.
Good point, social media is free! But not everyone is on it, and not everyone will see your post at the time of writing it. You may not own the content you post to your social media profile, if you've gone to the trouble of writing a long, well-researched article, that will undoubtedly bother you! With a website, at least people can click about and find out what else you offer.
You may also want more control of how you appear online
You'll be stuck with Facebook's branding, with your logo only having secondary importance. You may want a gallery, but not like the way LinkedIn lays it out.
So why compromise on content ownership, branding and appearance, and controlling who can access your content, when you can have all of that even with a simple website?
If you use your website as the hub of your online content and entice people there from your social media profiles, then you can get the best of multiple worlds.
After meeting you, people will often want to validate who you are by visiting your website rather than social media platform. If you don't and all they find on Google is your social media profiles, it can impact on how they see you. Not having a website may mean that they're less likely to trust your services, even if you're the best at what you do.
Have social media links on your website to increase the convenience and likelihood people will contact you, but make sure your social media posts drive people to your website.
It's well worth having a well built 'hey here we are website' so that you have full control and access to as many potential customers as possible.