We set Google Analytics & Search Console on all our websites and give our customers full admin access and any assistance they need to understand the data.
There are other website statistics tools out there, but as GA and GSC are free and commonly used, it’s more practical to use these tools across the board.
What is Google Analytics?
Google Analytics is a free web analytics tool that tracks and reports website traffic.
It allows you to see how many people are visiting your site, where those visitors are coming from geographically and from where on the web, how long they are staying on the site, which pages they are visiting, and much more.
By analyzing this data, you can gain insights into your audience’s behaviour and preferences, which help you be more informed about decisions on website design, content, and marketing.
Google Search Console is also a free tool that helps website owners monitor and maintain their website’s presence in Google search results. It provides insights into how Google crawls and indexes the website, and alerts website owners to any issues that may be affecting their search rankings. Additionally, it allows website owners to submit new content for crawling, monitor keyword performance, and receive notifications of potential security issues.
Why a website should have both Google Analytics and Google Search Console set up
They provide valuable insights
They provide valuable data and insights into how people are finding and interacting with the website. By analyzing this data, website owners can optimise their websites to improve user experience and increase conversions.
They help with SEO
Google Analytics and Google Search Console provide important data and insights that can help website owners improve their website’s search engine rankings. For example, website owners can use Google Search Console to identify crawl errors, optimise site structure and content, and monitor keyword performance.
Free and easy to use
Both tools are free to use, which makes them accessible to small businesses and individuals who may not have the budget for expensive analytics tools.
Google Analytics and Google Search Console are both user-friendly and easy to set up, with plenty of resources available to help website owners get started.
In summary, by using both Google Analytics and Google Search Console, website owners can gain valuable insights into their website’s performance, improve their website’s search engine rankings, and make informed decisions about website design and marketing.
What’s the difference between Google Analytics and Google Search console?
Google Analytics and Google Search Console are both tools offered by Google that help website owners track and analyze website traffic, but they serve different purposes.
Google Analytics is a web analytics service that tracks and reports website traffic, providing insights on how users interact with the website, including the number of visitors, the pages they visit, their geographic location, their interests, and their behaviour on the website. It can help website owners optimise their website content, improve user experience, and measure the effectiveness of their online marketing campaigns.
On the other hand, Google Search Console (formerly known as Google Webmaster Tools) is a web service that helps website owners monitor and maintain their website’s presence in Google search results. It provides insights on how Google crawls and indexes the website, alerts website owners of any errors or issues that may impact search visibility, and helps website owners optimise their website for search engines.
In summary, Google Analytics provides insights into how users interact with your website, while Google Search Console provides insights into how your website performs in Google search results. Both tools are important for website owners to understand their website’s performance and make data-driven decisions.
Our SEO
We offer SEO services which monitor your site’s performance and give you recommendations as to what you should be adding or changing on your website. If you haven’t time to make those changes, we can do them for you with our copywriting service and even add your updates to social media. Contact us here for more
“Abbie at Polyspiral is absolutely fabulous. Knowledgeable and takes the time to give a one to one service. We are so glad that we have migrated our site to Polyspiral and would recommend Abbie to anyone who wants a website.
Abbie has been looking after our SEO for the past twelve months or so. This service has been excellent we have received a detailed report every quarter advising us what to do with blogs etc. Abbie has looked after keywords and all the backend. We have definitely seen a rise in Google rankings and customer enquiries. We would definitely recommend Polyspiral SEO packages.”
– Rob of Paws for Thought Cattery, Essex.
