Why your website needs to be optimised for mobile devices

 You may have heard the term mobile responsive or mobile compatible or even just responsive on its own. It really just means that your website is easy to use on all screen sizes such as smartphones and tablets.

 If you’re not already aware a website that isn’t optimised means lots of zooming in (known as pinch zooming) where buttons are smaller due to the lack of width and horizontal scrolling to read text. It’s very frustrating for the website user. See below:

Responsive comparison

More than 80% of websites are now viewed on mobile devices so it’s important your website works on as many devices as possible. If it isn't and your website is hard to use on an iPhone for example people will get def up and go to a competitor whose website is easy to use. This means a lot of testing which may need to be revisited in the future as technology evolves. Smart Watches for example may become much more common than they are now and will have a huge impact on how websites are used. 

Tappable phone numbers

Design layout is just one aspect of making your website mobile, having your phone numbers tappable is a must to. This means that when someone taps the phone number on a website while on a smartphone it calls the number. You can do this by adding ‘telephone: 020 8133 5872’ as the link in the telephone number. It makes it easy for people to call when they’re on the go without having to copy or memorise your number.

Galleries and slideshows

If you have a gallery on your website it’s probably in grid form, you’ll want the images to remain at least 45% of the screen width / two across for smartphones in portrait rather than five across shrinking down tiny. Slideshows can become swipeable when collapsed down for tablets and smartphones which gives the interaction of a website a more intuitive feel.

Image download speeds

Even with 4G people can still be left waiting for a large image to download and this can also eat into their data allowance, it also means they may lose interest if they’re buying a photo or poster from your website and go elsewhere.

Make sure you have image compression that doesn’t reduce the quality but does mean your photos download fast enough for people to view before their attention span runs out. 

Google has been favouring mobile compatible websites for sometime now. You can test to see if yours is here: https://www.google.com/webmasters/tools/mobile-friendly

We make all of our website mobile, if you would like us to help you with your website contact us