Your website enquiries have dropped off a few months after your site went live; you've checked Google Analytics only to see that you’ve had far fewer hits recently than you had a few months ago. If this is the case, you may need to give your website some love and attention.
Websites can start to stagnate on Google and Bing if they’re not kept up to date. You may have been told this by your website developer, and found yourself saying 'I just don't have the time to add content!' If you're wondering why Google behaves this way, have a read of 'Why does fresh content matter to Google?'
Adding content to a blog or news page is one of the easiest ways to go about this and this process builds to a wealth of relevant content on your website, which people searching for your product or service will find, but it can take time.
Facebook, Twitter, LinkedIn and Instagram are all great ways to signpost people to your website.
Some say, ‘What is the point of a website if you're on social media?’. Good point - we write about this here: Why have a website when I can use social media for free' to find. What you put on social media appears in Google, so if you're posting to Facebook, you'll find that your Facebook posts pop up in Google searches. Directing people to your website means people will find out about what you're promoting, as well as everything else you have to offer. It's sort of ‘passive cross-selling’ if you like.
The downside to this is that you may not have time to do all of this. It takes time to write, research, find cool images and schedule the posting of all this lovely content. Luckily there are people that can help, that's us.
We've partnered with Steve Green of SG Marcomms to offer website copywriting and social media strategy. Steve offers these as part of his wider services as a freelance marketing manager.
We've worked together with Steve on websites including sudburyneighbourhoodcentre.co.uk